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Thursday, August 1, 2013

FIRST LOOK: New L'Oreal Colour Riche Le Matte and La Laque Lip Colors

Exciting news to share with you today, L'Oreal fans! Longtime reader Fatima spotted some brand new lip colors from L'Oreal at her local Harmon and was nice enough to share details and even swatches of the two colors that she purchased!

NOTE: I haven't been able to find anything about these new lip colors on the internet (aside from trademark info for the names themselves), so I asked Fatima a ton of questions about them. I'm going to tell you everything I know as of the time of this post, but of course more information is sure to be released as we see the marketing blitz unfold soon.

 image credit: Fatima for Novueau Cheap
NEW L'Oreal Colour Riche Le Matte and La Laque Lip Colors 
(retail: $5.99 each at Harmon Beauty)

These are twist-up lip crayons that are longer and thinner than the jumbo lip pencils that have taken the drugstores by storm over the past few years:

 image credit: Fatima for Novueau Cheap
On the Le Matte tube it says: "Velvety Full Coverage Lip Colour"
On the La Laque tube it says: "Shiny Coverage Lip Colour"

At first glance, these absolutely remind me of the old L'Oreal HiP Colour Riche Cream Eyeshadow Crayons (remember those?). The packaging seems to be almost identical (aside from the printing on the packaging). Fatima pointed out that they're kind of like the Buxom Lip Sticks and, to me, they're also reminiscent of the Shiseido The Makeup Automatic Lip Crayons from a few years back.

As I always say, what's old is new again, and these are certainly not the first long and narrow automatic lip crayons to ever hit the market (I remember a time in the 90s when these were quite popular across all brands). But what COULD be new is the texture.

Fatima purchased one shade from the Le Matte line and one shade from the La Laque line:

 image credit: Fatima for Novueau Cheap 
Left: L'Oreal Colour Riche la Laque Lip Color in Never Laque-ing
Right: L'Oreal Colour Riche le Matte Lip Color in No Matte-r What

 image credit: Fatima for Novueau Cheap

Fatima said that, in the display, both the Le Matte and La Laque lip color ranges each contained four shades a piece (I obviously don't know if there are more shades in each range, or if there are other textures to be released, but hopefully we'll find out soon). She said that there were some reds, pinks and nudes in the mix. 

Fatima also noted that the colors she purchased were "not that pigmented" (especially the nude one) and they applied "unevenly on the lips" and felt "dry." She also said that the fragrance and flavor were very similar to the fragrance and flavor of the original L'Oreal Colour Riche Lipsticks.

You know that I'm a sucker for matte lip colors so I'm hoping that, like with many other lip color lines, the darker shades have better pigmentation. As soon as I find these, I'll grab some for review!

On a side-note: It's interesting that YSL makes a nail polish line called La Laque, and that YSL is owned by L'Oreal.

So what do you think of these new lip colors from L'Oreal? Are you curious to see them in person? Think you'll give them a shot?

Thanks so much, Fatima, for the great sighting, pics and info. I really appreciate it!


  1. Replies
    1. I'm excited too...I have to try those mattes!

  2. La Laque. What the heck kind of name is that???

    1. Not strange to me, it's just French for "lacquer." Pretty straightforward.

  3. Super curious about le Matte! Can't wait until they hit our drugstores! :)

  4. I was excited by these until you mentioned the scent. It is odd but I just can't deal with the scent of L'Oréal lipsticks. Oh well. Still it's exciting to read about new products!

  5. Can't wait to find these in stores!

  6. I saw these at my Bed Bath & Beyond today - in what sounds like the same display that Fatima saw (I didn't have a chance to snap a photo -- sorry!)

  7. I saw the display today at my BBB. The display said Limited Edition. There are only 4 Le matte shades and 4 La Laque shades. The display only had 2 lippies of the same color.

  8. also I forgot to mention that I purchased the le matte shade the model pictured in the display is supposed to be wearing- a hot pink color but really the color of the tube is more accurate to the actual color. Do not go by the photo.

  9. I saw the display at my Bed Bath and Beyond in Overland Park KS today! I had to pick one up as it looked "new". I am loving "Matte for me" I posted pics

  10. Any more info on when these should be hitting the easily accessible stores like Walgreens, Cvs, rite aid or target. I'm dying to get my hands on them, but can't find them anywhere :(


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